PricingLaws · The U.S. personalized pricing law hub
Federal and state personalized pricing laws, explained in plain English, with a practical roadmap to compliance. For legal, compliance and pricing teams.
The strongest current status in each of the seven tracked jurisdictions, as of October 6, 2026.
Tracked state laws and status
The map shows the strongest current status in each state. Related measures and source detail appear in the full tracker.
Deterministic Auto-Segmentation links explicit pricing rules to reproducible decision records in a five-stage compliance roadmap.
Personalized pricing is the practice of charging different customers different prices or offers for the same product, based on information about them or a group to which they belong. Legislation refers to the most data-driven form as surveillance pricing.
Read the Definitions →As of October 6, 2026, Maryland and Connecticut have surveillance pricing bans in force, New York requires a disclosure for algorithmically set prices, and New Jersey’s grocery ban takes effect on August 1, 2027. The FTC has proposed, but not adopted, a disclosure policy.
Open the Law Tracker →Regulators expect businesses to disclose the basis for a personalized price, identify the data used and reproduce past pricing decisions on request. The compliance framework sets out five stages for meeting those expectations.
Read the Framework →The law tracker, applicability check, guides and compliance framework.
Status, effective dates and primary sources for every tracked measure.
Open the Tracker →Find which tracked laws may apply to an organization.
Check Applicability →Sourced answers to common legal and pricing questions.
Browse the Guides →A five-stage framework for explainable, reproducible personalized pricing.
Read the Framework →Verified changes to federal and state measures.
Maryland’s Protection From Predatory Pricing Act took effect on October 1, 2026.
Read More →Connecticut’s ban on surveillance pricing by retail sellers and third-party delivery services took effect on October 1, 2026 under Public Act 26-64.
Read More →The comment period on the FTC’s proposed policy statement closed on September 25, 2026, after a seven-day extension from September 18.
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